Writing the continuation of exploration in the 21st century
Palladiums have been the official footwear of the Foreign Legion, the essential accessory of Acid House raves and the emblem of the New York underground in the 1960s.
Surfing on several fashions, its sales suffered regular drops due to the lack of a deep and lasting attachment to the brand... Seenk has delved into the history of this iconic brand to help it stay firmly rooted in the times.
As diverse as they are, one thing unites the different communities that have worn Palladiums: a willingness to explore uncharted territory. To keep the myth alive, the brand has adopted a new positioning to appeal to urban explorers.
In order to reanimate the desire of young city dwellers for discovery, a territory has been designed around the leitmotiv "Dare the Unknown". A bold new typography, engaging messages and a retail concept that acts as an urban playground encourage us to brave the unknown.
Brand & market analysis
Insight studies and research
Guidelines & toolkits
Films & motion