Against a backdrop of rapid change in the automotive sector, we supported the Valeo Group in the development of Ineez, a simple electric recharging solution that can be adapted to every type of use. To help the leader in B2B vehicle electrification launch a mass-market product, Seenk created a singular product brand consistent with the group's own, to stand out in a crowded market while benefiting from the group's legitimacy and endorsement.
Ineez exudes serenity through a simple yet premium territory. The brand reconciles technology and humanity. The roundness of the logo lettering contrasts with the intensity of the electric green, reminiscent of Valeo. Through a wireframe code and a system of curves, the use of black, grey and white, and lifestyle photographs in warm colours often revealing an orange sky, Ineez aims to be a relaxing brand.
Bubbling, splintered and growing, the competitive environment required a clear and salient promise to emerge. Our research enabled us to validate that taking charge was a "purchase-constraint". Where buying a car requires in-depth research and involves a certain amount of pleasure, no one wants to spend their weekends comparing charging stations. Inspired by this insight and the brand name, we capitalized on Valeo's product quality and service offering to position Ineez on peace of mind through a strong claim: 'We take charge'.
Simplicity & power
Peace of mind is made possible by technology. That's why the website magnifies the product through polished, but never cold and austere, 3D modeling. The website allows users to feel immersed in a technical and lifestyle universe, while at the same time offering an extremely simple path. Messages were developed to convey the 'We take charge' promise, and allow users to feel at ease from header to basket.