Energy prices are soaring, CO2 emissions are worrying as the dependence on other countries... The (energy) system is broken. Beem offers an alternative, with solar panels you can install yourself in 45 minutes. At a time when few of us are rethinking the way we source energy, the startup with the multi-prime product entrusted us with the mission of creating an identity capable of shaking things up.
Like its product, the brand is radiant. The logo represents several houses forming a sun. It also depicts the Earth, with houses circling it, expressing a collective movement towards sustainable energy. The brand promise "You have the energy" invites everyone to take part in this change.
Watt is love
When Beemers see their first watts produced on the app, they express such a sense of pleasure and pride that they log back in almost daily to track the status of their production. Inspired by the positive emotion of self-production, we've created a resolutely feel-good brand. A sunny identity whose colours and typography which are inspired by the energy of the 70s.
Can you feel it?
In the 70s, the symbol of the anti-nuclear movement (a smiley sun) spread to every corner of the globe, carrying with it the power of a joyful revolution. Beem does the same. From website to installation guide, we've reviewed all the brand's touchpoints to reveal the power of solar. All with a healthy dose of humor that contrasts with sleek visuals and elegant typography. A luminous brand capable of putting solar power in every house, and a smile on every face.