An iconic yellow label, the same champagne quality since its creation, an exceptional heritage... just ask for Veuve Cliquot! To sublimate the products and the house, Seenk explores the richness of the heritage by drawing on the roots of this institution.

To make the myth speak, Seenk delved into the brand's archives and found a real treasure trove. First, the discovery of an anchor emblem, a symbol of hope of Christian origin, then a comet referring to the one that crossed the champagne sky in 1811 and produced an exceptional wine that same year, and finally handwritten letters from Madame Clicquot. A graphic goldmine.

This was followed by the design of a new logo with a unique emblem and new typography. All brand materials were modernized, with particular attention paid to the famous products. And to further imbue Madame Clicquot's eponymous brand with her soul, we created a typography based on her actual handwriting found in her writings, preciously preserved within the Maison.