A monumental brand
VINCI is the union of entrepreneurs who have built a monument of stature, the pillars of which are a set of complementary businesses. Seenk made its contribution to the edifice by creating the VINCI brand, followed by a series of subsidiaries and daughter brands.
The logo is made up of the "connectors" once used by cathedral builders to bind stones together, evoking the interconnectedness of the Group's know-how, and its colours refer to its French origins.
Raise a family
To support VINCI in its international development and diversification, we created a family of typefaces that are sufficiently proprietary and diverse to live across all media and embody all speech topics. In over 20 years of support, we have helped the VINCI family create the identity of more than a dozen brands and subsidiaries.
Building on solid foundations
In 2023, Seenk redesigned VINCI Construction's brand architecture, uniting 117,000 employees and 4 major construction businesses. Each area of expertise has its own icon and is integrated into a logic of global coherence. Structures can also capitalize on their local roots or historical names to adapt to their market.