SEE

VINCI

Growing together
Visual identityNamingBrand ArchitectureBrand platformPositioning

A monumental brand

VINCI is the union of entrepreneurs who have built a monument of stature, the pillars of which are a set of complementary businesses. Seenk made its contribution to the edifice by creating the VINCI brand, followed by a series of subsidiaries and daughter brands.

The genesis

The logo is made up of the "connectors" once used by cathedral builders to bind stones together, evoking the interconnectedness of the Group's know-how, and its colours refer to its French origins.

Raise a family

To support VINCI in its international development and diversification, we created a family of typefaces that are sufficiently proprietary and diverse to live across all media and embody all speech topics. In over 20 years of support, we have helped the VINCI family create the identity of more than a dozen brands and subsidiaries.

Building on solid foundations

In 2023, Seenk redesigned VINCI Construction's brand architecture, uniting 117,000 employees and 4 major construction businesses. Each area of expertise has its own icon and is integrated into a logic of global coherence. Structures can also capitalize on their local roots or historical names to adapt to their market.

EquipHotel

EquipHotel

Embodying the art of entertaining

Graitec

Shaping a new brand
Naval

Naval

Moving from an institution to a brand
Lacoste

Lacoste

Elevate the dandy crocodile

Ineez

Accelerating electrification
Beem

Beem

Spreading solar energy
Veuve Clicquot

Veuve Clicquot

Bringing Legacy to the Surface
Roland Garros

Roland Garros

From myth to brand

CNRS

Put a light on science
Mipim

Mipim

Creating a sustainable brand system
Digiworld Institute

Digiworld Institute

(Re)thinking digital in Europe