VINCI is the meeting of entrepreneurs who have built a major monument whose pillars are a set of complementary professions. Seenk has added its stone to the building by supporting the construction of this large family throughout its development on a very wide variety of brand topics.
The identity of one of the world leaders in construction and concessions must be rooted in solid brand foundations, a global and local vision of the issues, a detailed knowledge of the businesses and their synergies.
Support that had to be long-term, to assert unifying codes, to adapt to the various subsidiaries, to build brick by brick brand identities and unified offers without being uniform.
VINCI's activities are at the heart of the transformation of cities and regions. Seenk has notably helped VINCI to give life to brands such as ActivSkeen, which designs a building envelope that produces energy, Urbalia, which advises on biodiversity and urban agriculture, or Leonard, which is the platform for foresight and group innovation. Engaging projects follow each other and are not alike.
UX / UI
Naming & signature
Films & motion
Guidelines & toolkits