Boosting local business development
In pole position
Founded in 2000 to help small businesses grow through an online marketing platform, Solocal has since grown significantly. To accelerate its leadership in the crowded digital market, Seenk has supported the transition from a corporate company to a service brand with a simple and clear expression.
With Solocal, developing your business doesn't mean making life difficult. The brand offers easy-to-use tools and is as close as possible to its customers. The brand is free of all forms of artifice with a refined identity, a blue colour that expresses serenity, seriousness and digital and a universal language without any jargon.
How to emerge from the international digital players? Seenk's answer: a simpler, more understandable positioning, closer to its customers, a true partner of companies at the service of their business. The result? An accessible, direct and uncomplicated brand that embodies all the efficiency of a local French digital champion.
Use me I'm famous
To ensure the coherence of the different messages, Seenk designed the digital brand book, all the digital UI, the audiovisual charter and the brand's language charter. Not forgetting to tell the story of this revival through a reveal film available on all browsers.
Brand & market analysis
UX / UI
Films & motion
Guidelines & toolkits