Quitoque

Spread the pleasure of eating well

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The new head of foodtech

You have decided to eat tasty, varied, balanced but not to go to the queue at the checkout? This is exactly how Quitoque was born, the inventor of the packed lunch-ready-to-cook-delivered-at-home. After a successful start and an acquisition by the Carrefour group, the start-up is moving on to the main course: a 3-star rebranding to make as many people as possible salivate. At table.

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It's better when it's easy

When you only know three and a half recipes, when you never have the right products, always too many or not enough vegetables… eating well is complicated. Good products, fresh and seasonal, delivered at home with recipes and good quantities: Quitoque gives us back “The power to eat well! ". Beyond practicality, the brand re-enchants everyday life, helps us get out of the routine, to rediscover the pleasure of sharing. In a nutshell: empower-eat, summed up in a brand platform with small onions.

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Let's liberate eating well!

Simple and fun, the new identity carries the promise of making dinner preparation easy and varied. A whole graphic universe brought together in a charter that expresses freshness, freedom and the pleasure of eating well. Amen.

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We don't mince words.

Quitoque is fashionable: Seenk has devised an editorial language charter to clearly say "eat well". Common sense and outspokenness, contagious good humor, spontaneity from starter to dessert… The brand is a little crazy and that’s the highlight of its communication. And we also hope for its butter.

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Expertise

Insight studies and research

Brand platform

Naming & signature

Visual identity

Guidelines & toolkits