Live For Good

Changing the face of entrepreneurship


Business is (not just) business

To undertake, to succeed, to be successful... yes! But not like before! Entrepreneurship is becoming (also) social. Live for Good is determined to help this new generation of entrepreneurs succeed differently. To stand out in this buoyant but crowded world, Seenk has made Live for Good's resolutely altruistic DNA an unbeatable strength. It pays to have a heart.


Luck smiles on you

Through positive discrimination, Live for Good reaches out to young people who could not access entrepreneurship. A smiley face hidden in a logo, a round and warm typeface, colorful shapes: the signs of contagious positive energy intended to help all young people unleash their potential!


Finding your way

At Live for Good, the person always comes before the project. The teams bend over backward so that each person can find his or her way. We needed the words to express this. The result: a liberating tone that invites everyone to dare. Do you have an idea? Go for it!


Seenk also supported the association in its recruitment campaign. At Live for Good, there are no discriminatory criteria for entry. So to encourage young people to take the plunge and get started, we wanted to remove the barriers that we impose on ourselves and that prevent us from moving forward. No more excuses for not letting your ideas fly.



Brand & market analysis


Brand platform

Visual identity


Communication concept

Films & motion

Design system

Brand management