Transforming the car park into a mobility hub
A staggering challenge
Is the car park nothing more than a confined space with a dim light where you park your car if you are lucky enough to find a space? Not so sure.
At least that's what Indigo, the world leader in parking and personal mobility, is showing us. To live up to the brand's ambitions, Seenk has set itself the goal of demonstrating the opposite by revealing the virtues of parking. Fasten your seatbelts.
We reinvented parking
Our challenge? To change the image of the car park by positioning it not as a stopping place, but as a springboard to every destination. Like its dynamic name, "Indigo" is an agile brand that facilitates individual mobility by connecting users to what the city has to offer.
The brand that co-pilots drivers
In the car, people want to find their way easily. The simple and effective logo pointer makes it possible to identify the brand's car parks at a glance. Dressed in warm colours and futuristic typography, the identity reveals the innovative and user-friendly aspect of the services offered. Finally, Seenk designs a Brand Management system so that from London to Montreal via Paris, each Indigo customer benefits from the same experience and feels a bit like home.
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UX / UI
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