Founded in 1986, Graitec publishes modeling software that enables construction professionals to design and model buildings. With over 700 employees in 14 countries, the French publisher needed to better communicate the innovative nature of its solutions and its international dimension, while preserving its heritage.

From Vitruvian Man to the Autodesk software published by Graitec, round and square shapes are the vowels of the architectural language. Leonardo da Vinci used them to create a unit of measurement, and Graitec customers use them on a daily basis as a software-integrated navigation tool (known as the "view cube"). Redesigning the Graitec G using these two shapes expresses the brand's desire to be seen as a historic player, but also deeply rooted in the uses of its target market.

First and foremost, Graitec is a pioneer inventing solutions for the future. Its symbol is made up of a square, a circle, a G... and an arrow pointing to the future, echoing its signature 'Modeling the future'. To reflect the innovative dimension of its solutions, 3D videos color the brand's territory. A flexible code punctuated by wireframe illustrations conveying the technicality and precision with which the products are endowed.