Make le spatial great again


 The French Empire strikes back

Doesn't the CNES ring a bell? Yet it is the French NASA! We are the third largest space power in the world. Few people know that, and therein lies the problem. The Centre National D'Études Spatiales asked us to increase its recognition and to get the French on board. Ready to (re)conquer space?


 *We need more space

We needed a story. Kennedy could never have put the first man on the moon without making the conquest of space a desirable advance for the whole country. We dug into the archives before realising that space fascinates us because it awakens our insatiable thirst for discovery: "we are all explorers". Curiosity is a human trait, but it is up to CNES to awaken it. Ready to (re)conquer space?


 *Towards infinity and beyond

We created a colourful identity to convey the emotions that space can bring. The visuals are reminiscent of the science fiction posters that have imbued our imaginations with the desire for adventure. A much more engaging language and a catchy sound identity. French flagship, may the force be with you!


 *Expansion of the universe

In the CNES galaxy I ask for the website! We have armed the brand with new codes adapted to digital media for a more fluid and lively expression. Each icon, button and video animation is an invitation to explore this magical universe and discover the odyssey of our French agency and its many activities.



Visual identity

Films & motion

Guidelines & toolkits

Brand & market analysis

Brand architecture

Brand management

Design system

Insight studies and research

Sound identity


Brand platform


Editorial style

Communication media