Seenk creates the digital showcase for Naval Group

DESIGN AND IMPLEMENT THE DIGITAL SHOWCASE OF A WORLD LEADER

Naval Group, the world's leading naval defence company, wanted to completely overhaul its website, so that it projects an image and experience that matches its position and ambition. Seenk was entrusted with the creation of this digital showcase, which is essential to the influence of Naval Group among all its stakeholders.

RETHINKING ARCHITECTURE

This global redesign is based on 4 fundamental objectives that guided the intervention: the corporate culture based on collective pride, the innovation required to design these products, which are among the most complex ever made by man, the commitments made by the company on responsibility issues, and the international dimension.

This shared approach has resulted in the overall restructuring of the site's architecture and the evolution or creation of content. Entries by user type (employees, journalists, candidates, etc.) were created, as well as by country sites.
Interactions with users were increased to encourage engagement, as well as connections between pages to encourage exploration of the entire Naval Group eco-system.

A CONTAINER THAT ENHANCES THE CONTENT

The design system created is intended to be modular, easily adaptable to the different content offered and rapidly deployable. The permutations and combinations of pages are infinite, thanks to a rational and functional system of modules and objects.

For the browsing experience and the visual creation, the challenge was to give priority to dynamism and fluidity of feeling, to think of a container at the service of the contents, while affirming the very characteristic graphic identity.

A SITE WITH A FUTURE

The ultra-collaborative approach, as close as possible to the needs of users, has led to the creation of an extremely modular and scalable site. The technical infrastructure chosen, and the technical development carried out by our partner Ecedi, also support the resilience of the site to enable it to envisage future developments under the best conditions.

Deliverables :
* Strategy
* Brand & market analysis
* Insight research
* Change management
* UX/UI
* Website
* Workshops
* Guidelines & toolkits
* Design system