Oscaro.com gets a makeover with Seenk for its 20th anniversary


Oscaro.com, is the number one source for new and original car parts. For its 20th anniversary, the leader in online car parts has decided to go one step further thanks to a new positioning: the preferred road companion of motorists. It doesn't matter if you are a novice or a born repairer, what matters is not to be afraid to try, for the love of your car and also for the sake of saving money.

Seenk has accompanied Oscaro in this evolution. Firstly, in terms of content, with a more emotional positioning, a signature, "the reference for your car" which reaffirms the brand's expert dimension, and a tone of voice which reconciles passion for the car and the expertise of a leader. And on the form, thanks to a modernised visual identity: the blue becomes more intense and the words are punctuated with mantras (freedom to drive, take care of your car with Oscaro, It's easy with Oscaro, my favourite road companion...) symbols of belonging to a community, that of self-repairers.

Julie London, Marketing Director at Oscaro :

« Together, our teams and those of Seenk have been able to imagine the Oscaro of tomorrow. This new brand platform reaffirms our values: the freedom to drive, mutual aid and pride in repairing oneself, with the idea of making self-repair less complicated and giving motorists the desire to drive on their own. »

Vincent Desmet, Deputy Managing Director at Seenk :

« The teams are proud to have accompanied this heritage brand in its new expression: to reaffirm this favourite brand of the French, by working on the legibility of its assets (number 1, catalogue/price/advice) synthesised in this signature "the reference for your car", and by transcending through its identity what has created the attachment to Oscaro for the last 20 years: ultra-passionate specialists who make the practice of self-repair possible. »