Lionel Causse, new Creative Director of the Seenk agency.
The independent agency Seenk, specialised in strategic design, announces today the appointment of Lionel Causse as Creative Director. With nearly 30 years of experience in a variety of fields, Lionel Causse will bring new skills to the agency in line with Seenk's new vision.
Vincent Desmet, Deputy Managing Director of the Seenk agency, states:
Along with Clément Derock and Frédéric Lalande, we are really delighted to welcome Lionel to lead the creation of the agency. His experience in a wide variety of businesses, sizes and clients is already transforming our way of understanding the issues and broadening the scope of our possibilities. His experience, as well as his sensitivity and sense of teamwork, will federate our different expertises so that the strategies and creations we propose to brands are all the more virtuous, in this agency format that characterises us, short & expert. Finally, his knowledge of the new challenges that brands must meet today, by asking themselves about their real singularities and what can count for their stakeholders, will accelerate the implementation of our agency vision.
Lionel Causse :
My creative direction aims to decompartmentalise the methods and professions of design. Each person goes beyond his or her function because they feel invested by the same idea and therefore bring a singular response. The concept then becomes fundamental to inspire a global artistic direction with complete creative freedom. For example, our UX/UI designers create graphic territories and logos, and the design and writing is integrated into the creative process at a very early stage so that the formulation of the idea is the basis for its visual translation. This may seem obvious, but today few design agencies have the configuration and mindset to achieve this.
We are also very close to our clients because we humbly believe that the truth comes from listening and sharing. The days of arrogant and preachy agencies are over.