Itmatters. 3: Branding at marketplaces

1,000 news items per second, 30 articles to read, 10 podcasts behind. What do you get out of it? Sometimes not much. Seenk short-circuits the endless flow and launches "Itmatters". Short, meaningful analyses to help you identify what really matters. Sustainable developments, underlying trends, existential questions of the moment... Take 10 minutes to refresh your mind, and not one more!

E-commerce is exploding, there are more and more players, and Amazon is becoming increasingly important. In this context, many marketplaces are turning to the powers of branding to get ahead. No more infernal race to find the best prices, the best offer and the fastest delivery. Branding creates new preference criteria and business levers.