Discover: projects that do good.

20-rse-branding-for-good-seenk-min

Brands are active for education, for health, for life, for purchasing power, for good food, for housing for all, for many good things. And we are there to help them develop their actions and make them known to the right people.

So yes, we were already doing a lot of CSR projects before, but in the next world, it is accelerating. Spotlight on our 3 latest favourites.

1. Live for Good

Targeted impact: Changing the face of entrepreneurship.

Concretely: An acceleration programme for "social entrepreneurs"; those who innovate to change things. Whether they democratise access to property through a micro-investment principle, make construction less polluting by creating new materials or allow homeless people to become baristas... Their ideas deserve to be born! That's why Live for Good is there. The association also allows those who already have an established business to move on.

Seenk wanted to reveal the resolutely altruistic DNA of Live for Good through a colourful identity.

Deliverables: Brand platform, visual and editorial identity, communication campaign.

2. Actons la bionécessité by VINCI Construction Terrassement

Targeted impact: Acting for the living.

In concrete terms: This is the VINCI Construction Terrassement Group's new approach, which aims to raise awareness, train, equip and encourage all its employees to implement concrete positive biodiversity actions on each of its sites. Adapting the design of projects to protect the existing environment, relocating and then re-establishing species, selecting virtuous partners, involving local residents... There are no small actions, only big victories!

Just launched in May 2020 on International Biodiversity Day, the approach will be rolled out over several years internally and then externally. A scientific committee made up of some fifteen experts, including the Natural History Museum, LPO and AgroParisTech, has been set up to validate and support its implementation. Co-constructed with operational staff and top management, and made available as an open-source tool, it is aimed at all those who want to change the way things are done.

Deliverables: Naming, visual identity, drafting of commitments, identification of concrete actions, communication plan and deployment of tools.

3. Vertigo by PLAY International

Intended impact: Running for others.

Concrete: No, this is not a Hitchcock film. Vertigo is the vertical race of the NGO PLAY international. The challenge: to climb the highest tower in France as fast as possible for a good cause. Usually, employees of companies in the Paris region get together for this sporting event. This year, as a result of social distancing, the race is transformed into a connected challenge. So how can we show that we can run together, even from a distance, and encourage more and more employees to run for others? By hijacking the communication visuals that we had planned to launch! Or when the diversion becomes the message.

Seenk is proud to have been involved in raising Vertigo's profile on numerous occasions and to have accompanied Play International for most of its existence.

Deliverables: Message strategy, brand content.