Linxens
Brand Design – Brand creation
Links that make sens
The global leader in flexible etched circuitry – in essence what makes the iPhone more than just a paperweight – FCI MIC, a subsidiary of the FCI group, embarked upon creating an identity of their own after being acquired by a French investment group.
This new lease of life began with the creation of the name of the new entity. Using an innovative methodology, Seenk created a word with technological overtones, expressing the idea of an intelligent link, whose added value stems from its capacity to integrate human logic: “link” + “sens” = Linxens.
This strategic vision was embodied in the form of a logotype featuring a cutting-edge yet warm design, which reflects the importance of this state-of-the-art technology in our everyday lives. Finally, the brand signature, “Access to Excellence”, reasserts the company’s leading position on its market.
ACTIVITIES:
- Brand name
- Logotype
- Brand signature
