Rhodia

Brand Design - Global Identity

Chemistry goes green

The major health and electronics brands that populate our daily lives probably would not exist
if it wasn't for Rhodia, the world leader in specialty chemicals. In 2008, the group decided to reposition the added value of its products to place the emphasis on their sustainable aspect and to clearly display this commitment.

The new logo was deliberately designed to mark a break with the previous logo. Its design moves away from the industrial cues typical for the 
sector: its spherical shape and shading subtly reference the blue planet as a mark of the environmental ambitions of Rhodia.

 

ACTIVITIES:

• Brand architecture consulting
• Global identity
• Proprietary typeface