Sagemcom

Brand Design - Visual Identity

Human technology

In 2008, Sagem Communications was spun off from the Safran Group to fly 
under its own colours 
as Sagemcom.

The company had to avail itself of a strong brand to ensure its offer made the necessary impact on both BtoB and BtoC markets in document management and telecommunications.

The identity that Seenk came up with positions Sagemcom technology as highly advanced, but also, and above all, as human. Its logo combines a metallic effect with gentle curves, and "pop" colours were introduced as part of its graphic code to make the brand more attractive to the general public.

 

ACTIVITIES:

• Visual identity
• Sound identity
• Commercial site
• Packaging