CUSTOMER

Michelin

PROJECT

TV Branding -
Brand TV

Absence makes the 
heart grow fonder



To encourage internal synergies, bring 
its employees closer together, 
and allow a real corporate culture to blossom…
Could Brand TV be the future of corporate 
communications?

The Michelin group keeps its team in contact with each other right around the globe thanks to Michelin Channel, an internal TV channel whose identity and audio-visual graphics give pride of place to the brand's famous mascot.

 

ACTIVITIES:

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Michelin Channel logo
accompanied by the Bibendum mascot
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Graphics sequence which makes playful use of the mascot
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PORTFOLIO