Darty

Brand Design - Cartes cadeau

Making the card
you want

In May 2010, Darty launched a series of prepaid gift cards for a personalizable amount. The design of the collection places the emphasis on the pleasure of choice and breathes fresh life into the brand's visual landscape.

Each of the six creations features an emoticon made up from a cluster of images, all underpinned by associated words, injecting a touch more soul into a gift that by definition remains relatively abstract.

 

ACTIVITIES:

• Creative concept
• Wording
• Manufacturing consultancy
• Associated video
  for POS advertising