BNP Paribas
Sponsorship identity - In conjunction with RGA
38 years of partnership, a brand awareness extending right around the globe and an affirmed status as the leading sponsor in tennis: BNP Paribas is a brand that invests massively in Sports Branding to enhance its identity and develop international brand awareness.
At the end of 2010, Seenk deployed 
a new tennis sponsorship identity for the group based on the design of the wearetennis.com website created by RGA. The objective was to make a break from an institutional approach to sponsorship to focus more directly on fans of the sport and take them by surprise by giving them a fresh insight into the sport they are so passionate about.
At the end of 2010, Seenk deployed 
a new tennis sponsorship identity for the group based on the design of the wearetennis.com website created by RGA. The objective was to make a break from an institutional approach to sponsorship to focus more directly on fans of the sport and take them by surprise by giving them a fresh insight into the sport they are so passionate about.
ACTIVITIES:
- Positioning of identity
- Visual identity
- Proprietary typeface
