Dassault Systèmes

Brand Design - Visual identity

Cutting-edge design

The world leader in intelligent 3D simulation,
at the start of 2010 Dassault Systèmes embarked upon an overhaul of its brand identity, in particular to emphasize the promise of perfection in the rendition offered by its industrial design software.

The futurist curves of the Dassault Systèmes emblem are reflected in the typeface used for the product logos in order to reinforce the association with the parent brand. The graphic code itself is based on the idea of the golden ratio.

 

ACTIVITIES:

• Brand architecture consulting
• Visual identity
• Dynamic signature