Alstom

Brand Strategy - Global identity

A giant reborn

After coming through a long period of crisis, the Alstom group decided in 2006 to reorganize itself into two major divisions: energy and transport. This next step in the history of the group was an opportunity for Alstom to enhance its image and establish a closer relationship with the general public.

Seenk designed a specific typeface and audio-visual identity for the brand. A 3D chrome version of the Alstom logotype was specially created for use on Alstom trains and subway trains and to emphasize the brand's heritage in these important fields of human endeavour.

 

ACTIVITIES:

• Brand architecture consulting
• Proprietary typeface
• Audio-visual guidelines
• Sound identity