Salon du Livre
Brand Design
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As the leading european cultural event open to the general public, the paris book fair receives more than 180,000 visitors each year and 1,200 publishers.
Despite this, a diminishing profile, lack of image and falling visitor numbers led the french publishers association (syndicat national de l’edition - sne) and reed exhibitions to implement a strategy to carry out a thorough-going overhaul of the brand.
Seenk was asked to create a new warm and friendly visual identity, taking with the form of a dynamic campaign based on three distinctive images, the perfect invitation to the world of reading. The architectural identity was also completely redesigned, making the signage clear and creative, and giving the set design for the event its own graphic message, consistent with the new identity.
ACTIVITIES :
- Visual identity
- Architecture and signage
- Creative concept for the campaign
- Media standards and applications
