VINCI
Brand Strategy - VINCI Construction France
Building a strong brand
VINCI Construction France, the world's leading construction group formed as a result of the merger between GTM Construction and Sogea Construction, has around 250 subsidiaries located throughout France and works on nearly 8,500 construction projects every year.
Seenk, which has been working with the VINCI group since 2000 on all issues relating to branding, has designed a visual identity system that creates a common link between all the subsidiaries of VINCI Construction France whilst retaining the names of the individual companies.
The new identity can readily be adapted to other uses thanks to an easily identifiable graphic code, in particular for signage, an important means of conveying the company's image on its various construction sites.
ACTIVITIES:
- Brand architecture consulting
- Visual identity
- Proprietary typeface
