MCM Top

TV channel branding graphics

Channel interactions

The young people of today are not the young people of yesterday. By creating MCM Top, the Lagardère group wanted to adapt its offer to the "100% connected" generation with an entirely interactive programming concept.

Inspired by the "Designer toy" movement, the graphic design for MCM Top imagines the channel as the stamping ground of choice for a series of tribes which interact with each other through a single shared common denominator: music.

 

ACTIVITIES:

• Visual identity
• Sound identity
• Audio-visual graphics