Roland Garros

Brand Design - Global identity

Turning a legend into a brand

In 2009, the French Tennis Federation decided to strengthen the visual identity of the Roland Garros tournament and raise the profile of its partnerships.

The logo was redesigned to make it clearer and give it the same impact as the symbol of a major brand. A 3D version was then created for use in digital media to bring the tournament more into step with the times.

The "RG" typeface further enhances the visual look of the brand on signage and audio-visual media, while a new co-branding system was designed to give sponsor brands optimum coverage and ensure that the ethos of the Roland Garros brand is expressed effectively in their respective communications.

 

 

ACTIVITIES:

• Brand architecture consulting
• Visual identity
• Proprietary typeface
• Sponsorship guidelines