Crédit Agricole

Brand Design - Visual Identity

Small payments 
between friends

In June 2011, the Crédit Agricole group launched Kwixo, a revolutionary means of payment that makes it possible to make direct payments between individuals.

The identity created by Seenk positions this new brand not only as a purely innovation-based player in the market, but also one that can offer the reassurance guaranteed by a solid financial entity, something similar to a French version of Paypal.

With its compact design, the logo gives some body to this virtual service. Subtly combining roundness with a cutting edge, it associates Kwixo with both simplicity and efficiency.

 

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