Elior

Brand Design - Global identity

BtoB or BtoC ?
That is the question

In May 2011, the Elior group, number three in the European contracted foodservice market, decided to avail itself of a new identity to bring together its different branches under a single brand.

Elior wanted to be more visible to its end customers, so Seenk shifted the group's identity to make the brand more oriented towards the general public, in particular by revealing its vision of providing services with a human touch.

With a magnified floral emblem that symbolizes the value of a warm reception and a stripped-down typeface rendered given a more gentle feel in a deep grey, the Elior identity has a feel which is both warm and modern.

 

INTERVENTIONS :

• Brand architecture consulting
• Visual identity
• Proprietary typeface
• Brand film